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The inaugural Etape Suisse, a new event offering the ultimate weekend of cycling, socialising and luxury in Davos Klosters will take place in the idyllic Swiss Alps from 5th-8th September 2014. 

Etape Suisse offers 150km of challenging cycling and 3000m of climbing on blissfully smooth roads, set amongst beautiful Alpine scenery, top luxury accommodation and a packed programme for cyclists and their non-cycling companions alike. 

Riders will not only receive their own personalised, pro-quality team cycling kit, but have the chance to compete in a time trial, test 2015 BMC road, mountain and electric bikes, enjoy guided rides and a cycling festival. 

The main route takes in the magnificent Albula and Fluela Passes. The largest of the four main feed stops will be at the Suvretta House in Saint Moritz, offering a great opportunity for the travelling non-cycling Tifosi to visit the iconic resort as well as cheer on the riders. A shorter 114km route with 2600m of climbing will also be available. 

It's as much about those not taking to two wheels as it is those who are: As a top Alpine resort and world-leading conference location, Davos offers everything from hiking to shopping; from golf to spa treatments; from electric bike rides to leisurely lunches. The children are catered for too, with babysitting and fun activities organised during their stay. In addition, the Tifosi can enjoy the cycling festival, as well as meet up at selected beauty spots along the course to cheer on the riders, later meeting them for Sunday lunch in St. Moritz. 

Following AprèsCycle entertainment on Friday evening, the action begins on the Saturday morning when teams will race against the clock and each other in the team time trial. Saturday's "Inspiration Forum" will offer the chance to socialise and enjoy inspirational guest speakers.

Following Sunday morning's Etape Suisse main ride, with a number of options available to suit varying abilities, the weekend concludes with Sunday's Charity Gala Dinner and Awards Ceremony. An auction will raise money for the sports charity Laureus, and items include rides with pro cyclists and the incredible opportunity to ride in a BMC team car at the Tour de France.  

Etape Suisse co-founder, Robert Simpson says: "Etape Suisse is a unique combination of cycling, fun and luxury. I am really looking forward to the inaugural event in Davos."   

Prices start from £1200 per rider, £1050 per non-rider (excluding flights, including early bid discount available until end of April 2014).  

For more information visit EtapeSuisse.com